Storytelling That Resonates: Leading with Why, Closing with How

Be Authentic and Transparent

In the rapid pace of modern business, how you tell your story matters as much as what you’re saying. Ariya Malek of Educational Awakening Center emphasizes the importance of authenticity, intention, and emotional delivery. Whether you’re pitching a service, introducing your brand, or connecting with a client, your 60-second company story must leave a lasting impression. People may forget your words, but they won’t forget how you made them feel.

Be authentic and transparent about your intention while leading with your “why” and ending with your “how.” People don’t remember what you say but they will remember how you say it. – Ariya Malek, Educational Awakening Center

Ariya reminds us that connection outweighs content when it comes to effective communication. A well-crafted company story should spark emotional resonance while clearly expressing the heart of your business. In a world where attention is fleeting, grounding your message in transparency and purpose can inspire trust and recall. Authenticity isn’t a tactic—it’s a strategy that sticks.